Privacy Policy

Auralane operates this store and website, including all related information, content, features, tools, products, and services, in order to provide you, the customer, with a curated shopping experience (the “Services”). Auralane is powered by Shopify, which enables us to provide the Services to you. This Privacy Policy describes how we collect, use, and disclose your personal information when you visit, use, or make a purchase or other transaction using the Services or otherwise communicate with us. If there is a conflict between our Terms of Service and this Privacy Policy, this Privacy Policy controls with respect to the collection, processing, and disclosure of your personal information.

Please read this Privacy Policy carefully. By using and accessing any of the Services, you acknowledge that you have read this Privacy Policy and understand the collection, use, and disclosure of your information as described in this Privacy Policy.

Personal Information We Collect or Process

When we use the term “personal information,” we mean information that identifies or can reasonably be linked to you. Personal information does not include information collected anonymously or de-identified so that it cannot identify you. Depending on how you interact with the Services, we may collect or process:

  • Contact details such as name, address, billing/shipping address, phone number, email.

  • Financial information such as credit/debit card details, payment information, and transaction details.

  • Account information including username, password, and preferences.

  • Transaction information such as items viewed, added to cart, purchased, returned, exchanged, or canceled.

  • Communications you share with us (e.g., support inquiries).

  • Device information such as IP address, browser type, device identifiers.

  • Usage information such as interactions with the website and navigation behavior.

Personal Information Sources

We may collect personal information from:

  • Directly from you, when you create an account, visit the site, or contact us.

  • Automatically, including through cookies and similar technologies.

  • Service providers who collect or process data on our behalf.

  • Partners or third parties we collaborate with.

How We Use Your Personal Information

Depending on how you use our Services, we may use your information to:

1. Provide, Tailor, and Improve the Services

To process orders, manage your account, fulfill purchases, handle shipping and returns, customize your shopping experience, and recommend products.

2. Marketing and Advertising

To send promotional emails, SMS, or show targeted ads based on your interaction with the Services.

3. Security and Fraud Prevention

To authenticate your account, prevent fraudulent activity, and protect the integrity of the Services.

4. Communicating with You

To offer customer support and maintain our relationship with you.

5. Legal Compliance

To comply with legal requirements or respond to lawful requests.

How We Disclose Personal Information

We may disclose personal information in the following scenarios:

  • With Shopify, vendors, and service providers (IT, shipping, payment processing, analytics).

  • With business and marketing partners for advertising and personalization.

  • When you consent or direct us to do so, such as through social media integrations.

  • With affiliates within our corporate group.

  • As part of business transactions (e.g., mergers, acquisitions).

  • To comply with legal obligations or protect rights and safety.

Relationship with Shopify

Our Services are hosted by Shopify. Shopify collects and processes personal information to help provide and improve the Services. Shopify may use your interaction data across merchants to improve its services.

For information on how Shopify handles personal data, see the Shopify Consumer Privacy Policy and the Shopify Privacy Portal.

Third-Party Websites and Links

Our site may contain third-party links. We are not responsible for the privacy or security of those websites. You should review the privacy policies of any third-party sites you visit.

Children’s Data

The Services are not intended for children. We do not knowingly collect personal information from minors. If a child has submitted information, contact us to request deletion.

Security and Retention

No security system is perfect. We take reasonable measures to protect your information; however, information transmitted online may not be fully secure.

We retain personal information for as long as necessary to maintain accounts, provide Services, comply with law, resolve disputes, or enforce policies.

Your Rights and Choices

Depending on where you live, you may have the right to:

  • Access / Know the personal information we hold.

  • Delete personal information.

  • Correct inaccurate data.

  • Receive / Port your data.

  • Opt out of sale or sharing for targeted advertising.

  • Manage communication preferences (unsubscribe anytime).

Additional rights may apply for users in the UK or EEA, including:

  • Right to object to or restrict processing

  • Right to withdraw consent

We may need to verify your identity before processing requests.

Complaints

You may contact us using the details below if you have concerns about our data practices. Depending on your jurisdiction, you may also contact your local data protection authority.

International Transfers

Your personal information may be transferred outside your country. When transferring from the EEA or UK, we use recognized safeguards such as Standard Contractual Clauses.

Changes to This Policy

We may update this Privacy Policy periodically. Updates will be posted here with the updated “Last Updated” date.